MSN使用人工调整搜索结果

2017-09-25 11:07:13 ipbrother.zmz 2248

今天在SEO Black Hat博客里看到MSN正在招聘人工调整搜索结果的员工:

Hand crafted results
When all else fails, and the ranking algorithms do not pass the confidence threshold, we fall back to delivering handcrafted results. Working on a team of approximately 132 other handcrafters in 26 worldwide markets, you will receive a user query, use all the available search engines to quickly scour the web for results, pick the top 10 results for this query, and send it on to the user. Successful handcrafters can typically find top 10 results for a real-time user’s query in less than 3.8 seconds. This is an opportunity to truly connect with customers, because the queries that get routed to you are precisely the ones that the engine cannot answer well. We will have adequate staffing to allow generous coffee and bathroom breaks.
If you are an expert at using at least 3 different search engines, well versed with American English/colloquial usage, and can type at > 149 words/minute as measured by the Simia-Lico method – come join us and delight users real-time!

翻译成中文的大致意思是:

如果其他方法都不成功,排名算法没能达到信心门槛的话,我们就返回人工选择的搜索结果。我们在26个世界市场,有大约132位员工组成的工作组,你将收到一个用户搜索,使用所有现有的搜索引擎快速找出搜索结果网页,选出最好的10个,然后把结果发回给用户。成功的人工选择人员可以在3.8秒内选出最好的10个结果,实时的返回给用户。这是一个与客户交流的最好机会,因为被传递给你的这些搜索,都是搜索引擎没办法很好回答的。有足够的咖啡和上厕所时间。如果你是使用至少三个不同的搜索引擎的专家,美式英语熟练,每分钟可以打149个字,欢迎加入我们。

MSN是唯一一个以这种方式承认他们手动调节搜索结果的搜索引擎。

有意思的是,这段招聘广告暗示的是这种人工选择是接近于实时进行的,在3.8秒内选好10个结果返回给用户。SEO Black Hat猜测,每一个搜索有可能传递给一组人员同时进行选择,同时进行评分。当分数超过某一个数值的结果凑足10个的时候,就返回搜索结果。

听起来也有可能达到,但恐怕这些人得受过高度训练。

另外顺便说一句,SEO Black Hat博客经常回发表一些有意思的黑帽SEO技术,我自己会介绍的很少,但是如果读者感兴趣可以自己去看一下。